Welcome to ‘The Social’ Hotel Group. We are a community-driven hotel brand, offering meaningful experiences built for today’s modern traveller. Post Covid, travellers are no longer looking for just an eat and sleep product.
They want to see and do more activities that allow them to experience ‘what a place is really like’ or in other words, the local experience. But most importantly, they want to reconnect with people again. Our boutique hotels are inspired by the local community and lifestyle, with a vision to bring a sense of place and culture directly into our spaces and to our guests.
We collaborate with local artists, designers, musicians, and artisan businesses with a view to showcasing their products or service at any given location. Whether it’s hosting a music event, yoga classes on Saturdays; or Cheese and wine tasting nights; it’s our goal to capture the community vibe and excite our guests with an authentic local experience.
Not only is this a great way to invest and give back to the community and local businesses, but it meets the needs and demands of the new savvy traveller. It’s a win for the locals and a win for our guests
As hotel and accommodation providers look to compete with the sharing economy, it’s paramount that we think beyond the bricks and mortar. More travellers seek to have unique and local experiences, so we’ve put this at the very heart of our brand. We do this in a variety of ways, ensuring they are beneficial to both the guests and the community.
• We collaborate with local artists and designers to create a space that is authentic to the location. These talents are carefully selected to ensure they align with our brand image and values. Our goal is to showcase their work and help provide an additional sales stream for the artists (eg a barcode is attached to their products so our guests can purchase the products online should they wish to). The benefits to us is that we get to create a space that is unique and locally inspired at a minimal cost.
• We offer a variety of bespoke events that provide local experiences for our guests whilst promoting the surrounding businesses. As an example, this may be music nights by local artists, cheese and wine tasting nights, Pilates or yoga sessions.
• Where location allows, our goal is to set up an inspiring co-working space. As more and more people work remotely, it’s a great added value for our guests. Our spaces are also available to the locals, generating further revenue for the hotel and building that sense of community.
• We contribute to community events, projects, and charities. This helps boost community relationships and also grows the hotel brand. Getting involved in the community allows us to capitalize on word-of-mouth marketing. Recommendations from local providers go a long way in driving guests to the hotel.
Be social in our many co-stay or co-work locations We provide many social events and every event is curated keeping the destination and property in mind. The emphasis is on being stylish, social and safe.
Experience what locals do & where locals go . Travellers want varied experiences, be it in adventurous excursions, culinary creations or inimitable local experiences. Moreover, the ability to ‘live like a local’ is a growing curiosity for many travellers who wish to pursue authentic experiences in their chosen destinations.
We do this in a variety of ways, ensuring they are beneficial to both the guests and the local community.
We aim for our properties to reflect the location they are in with their design.
We are a family run company with over 20 years of experience in operating hospitality and tourism businesses throughout Australia and overseas. From Boutique Hotels to Budget hotels, and Backpacker hostels to 4-star hotels, we have proven experience in operating and managing a range of assets.
Coupled with our overseas experience with inbound travel groups to Australia, we specialise in working with our partners / owners in delivering high returns and adding value to existing assets
272 Clovelly Road, Coogee New South Wales 2034, Australia
Open today | 09:00 am – 05:00 pm |
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